Pioneering organic fruit.
Helping farmers.
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We’ve been bringing organic and fairtrade fruit to Europe and the United States since 2005.
At the same time, we have helped thousands of smallholder farmers escape poverty and become independent and successful agro-entrepreneurs.
By the early 2010s, we’ve become one of the largest organic and fairtrade fruit exporters in Latin America.
Today, we work with organic growers from all over the world to ensure a reliable year-round supply of fresh, high quality produce.
We buy our fruit directly from growers
to ensure that they receive fair pay.
That’s our first step to honor the people who provide the world with sustainably grown, healthy food. The first step, but not the last.
That’s our first step to honor the people who provide the world with sustainably grown, healthy food. The first step, but not the last.
We are an international social enterprise with a unique business-and-development model. Selling high quality, organic produce is a way for us to bring marginalized smallholder farmers into the global food supply chain, and empower them to leave poverty behind.
We go beyond fair trade.
We created a highly effective, three tier development model. It can start even the smallest scale farmers, who are not yet able to obtain organic and fairtrade certificates, on a path of self-sustaining growth.
We identify each farm’s capabilities and challenges. We then provide a tailor-made combination of training and resources. We also help farmers organize cooperatives, and reinvest their growing incomes in their businesses and communities.
So far, our model has impacted the lives of over 40,000 farmers, field workers and farmers’ families, and has helped farms in 5 countries become certified organic, independent, successful businesses.
By the early 2010s, we’ve become one of the largest organic and fairtrade fruit exporters in Latin America.
Today, we work with organic growers from all over the world to ensure a reliable year-round supply of fresh, high quality produce.
We buy our fruit directly from growers
to ensure that they receive fair pay.
That’s our first step to honor the people who provide the world with sustainably grown, healthy food. Our first step, but not the last.
We are an international social enterprise with a unique business-and-development model. Selling high quality, organic produce is a way for us to bring marginalized smallholder farmers into the global food supply chain, and empower them to leave poverty behind.
We created a uniquely effective, three tier development model. It can start even the smallest scale farmers, who are not yet able to obtain organic and fairtrade certificates, on a path of self-sustaining growth.
We identify each farm’s capabilities and challenges. We then provide a tailor-made combination of training and resources. We also help farmers organize cooperatives, and reinvest their growing incomes in their businesses and communities.
So far, our model has impacted the lives of over 40,000 farmers, field workers and farmers’ families, and has helped farms in 5 countries become certified organic, independent, successful businesses.
We pioneer both social and environmental sustainability. Since 2005, we have extended the organic and fairtrade movements to new frontiers.
First vertically integrated organization for farmer impact
First fairtrade avocado worldwide
First fairtrade wine from Argentina, inspired over 15 other wineries
From the first days of the pandemic, we supplied all of our farmers with protective equipment, and implemented all recommended safety measures. To ensure that our farmers are aware of the necessary precautions and are able to follow the procedures, our Peru office has also created a video (available only in Spanish).
We are happy to report that so far none of our farming communities have been seriously affected by the pandemic, and we have not experienced any major disruptions in our operations.
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We are known for the quality of our avocados.
But did you know that we also help our growers use less water than most avocado farms in order to minimize the toll that they take on the environment?
For us, the road to social and environmental impact has always led through innovation. Since we had created our original farmer development model, the world has evolved — and so have we.
Today, a new revolution in technology is reshaping agriculture. So far, it has benefited mostly large agricultural companies — but we also see the enormous untapped potential that it offers for smallholders.
In 2018, we partnered with eKutir, a widely acclaimed social business, specializing in technological innovation that empowers impoverished and marginalized communities. Together, we created Blooom.
Blooom is a unique tech platform that enables precision farming on the smallest plot of land, anywhere in the world. It addresses the specific needs and challenges of smallholders from soil to shelf, and connects them directly with markets.
In person farmer development
Impacting 40,000 lives over a decade
Before Blooom, farmer development meant putting people on the ground in each country, working with growers one by one, and increasing impact in a linear fashion. With Blooom, we are able to reach new farmers without building and owning new infrastructure.
Blooom
Empowering millions in an instant
Instead, we partner with other companies and organizations who are already active in the area. By adopting Blooom in their farmer networks, they can simplify their operations, increase yields and achieve better social and environmental outcomes. This enables us to scale our impact on farmers’ lives exponentially.
The Fairtrasa Group has offices in 7 countries. Our diverse teams are made up of dedicated experts in organic farming, farmer and community development, social impact technology, finance, sales, international trade and more.
Patrick Struebi used to work as an executive at the world’s largest commodities trading firm. While travelling in emerging economies, he has come to understand first-hand how conventional business practices can harm vulnerable communities and ecologies. He decided to leave his corporate career and dedicate his life to social entrepreneurship, and put market dynamics in the service of rural communities.
We represent thousands of smallholder farmers at various stages on their journeys to becoming independent agro-entrepreneurs. We make sure to set aside time to listen to their stories. It’s important for us to understand their current challenges, while their ideas help us get better at what we do. Most of all, however, we enjoy these conversations, because it’s rewarding to hear farmers succeed.
small-scale banana farmer and the director of a banana grower cooperative in northern Perú
“You have to develop yourself, but also help others develop themselves. You feel satisfied when you progress personally, but connecting your progress to others feels even better, especially when they really need your help.”
Our innovative business model has been honored with awards and fellowships from top organizations supporting development initiatives and social entrepreneurship. These include Social Entrepreneur of the Year awards by the Schwab Foundation (2014), the abc* Foundation (2012), Univision (2012), as well as by Visionaris (2009), and the New Champion award by the World Economic Forum (2014).
In addition, the support that we have received from these organizations has helped affirm our unique approach to business and farmer development, and greatly extended our impact. In the name of the 40,000 lives that we have touched, thank you.
Are you passionate about sustainable agriculture and global food security? Or are you an NGO or philanthropy working on rural development, sustainability or food security? Our model and infrastructure can help you create long-term, self-sustaining change. We are always keen to explore new opportunities for partnerships.
If you’re interested in ordering from us, call or write to one of our sales managers at our European headquarters in The Netherlands, or to our representative in the United States.
If you’d like to learn more about the Fairtrasa Group, our farmer development program
or Blooom, our tech platform for sustainable supply chains, please send us a message below.
I’m the founder and CEO of the Fairtrasa Group.
We are always eager to explore new ideas and potential partnerships. If you’d like to make your supply chain fairer and more efficient, or if you see other ways in which we could work together for sustainability, food security and smallholder impact, please don’t hesitate to get in touch.
The Head of Sales at Fairtrasa Holland.
You can talk to me in English, Dutch, French, German and Spanish.
Please write here, or call me on
+31 174 291 604
or on my mobile on
+31 631 791 876.
I’m responsible for Direct Retail & Marketing.
You can talk to me in English, Dutch, French and German.
Please write here, or call me on
+31 174 291 603.
Sales Manager for Europe at Fairtrasa Holland.
You can talk to me in English, Dutch and French.
Please write here, or call me on
+31 174 291 607.
Sales Manager for Europe at Fairtrasa Holland.
You can talk to me in English, Dutch, German, French and Spanish.
Please write here, or call me on
+31 174 291 608
or on my mobile on
+31 615 523 897.
Sales Manager for Europe at Fairtrasa Holland.
You can talk to me in English and Dutch.
Please write here, or call me on
+31 174 291 601.
Sales Manager for Europe at Fairtrasa Holland.
You can talk to me in English, Dutch, German and Spanish.
Please write here, or call me on
+31 174 291 609.
Banana Supply Chain Manager based in Madrid.
You can talk to me in English, French and Spanish.
Please write here, or call me on
+34 91 790 4512
or on my mobile on
+34 637 144 856.
Banana Sales Manager for Europe, based in Madrid.
You can talk to me in English and Spanish.
Please write here, or call me on
+34 917 904 512
or on my mobile on
+34 620 421 674
.
Banana Sales Manager for Europe based in Madrid.
You can talk to me in English, French and Spanish.
Please write here, or call me on
+34 91 790 4512
or on my mobile on
+34 603 458 884.
We are Fairtrasa’s official sales representatives in the United States of America.
If you’d like to purchase organic and / or Fairtrade produce, or if you have any other related questions, please get in touch through the form below, or visit our website.
We are eager to answer any question about our organic and Fairtrade produce, our farmer development programs, our new initiatives or any general inquiry about our group and companies.
