Ramon Alcedo has been leading farmer development efforts in Peru for over a decade. We asked him about the most important lessons of his career, and how he sees the sector and its future today.
In my early 30s, I was a successful executive at a global corporation and thought I had it all. But one night, during a business trip to Peru, I realized I had it all wrong.
Smallholder farmers usually live on or close to their land, and have a deep interest in a healthy environment and multi-generational productivity. They can also manage their farms in more complex ways with more patience and attention to detail.
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