Ramon Alcedo has been leading farmer development efforts in Peru for over a decade. We asked him about the most important lessons of his career, and how he sees the sector and its future today.
In my early 30s, I was a successful executive at a global corporation and thought I had it all. But one night, during a business trip to Peru, I realized I had it all wrong.
Smallholder farmers usually live on or close to their land, and have a deep interest in a healthy environment and multi-generational productivity. They can also manage their farms in more complex ways with more patience and attention to detail.
Tell us how we can help you, and we'll find the best person to get in touch with you.