Social entrepreneurship as a way of life
In my early 30s, I was a successful executive at a global corporation and thought I had it all. But one night, during a business trip to Peru, I realized I had it all wrong.
Smallholder farmers usually live on or close to their land, and have a deep interest in a healthy environment and multi-generational productivity. They can also manage their farms in more complex ways with more patience and attention to detail.